Hey there! My name is Kristel Hayes, and Fibher™ started off as my wild and crazy idea. I’m excited to introduce myself, and what inspired me to work on bringing it to life.
Although I love to take photos, I can’t stand being in front of the camera, so this photo is a rare one, but I love it as an example of why custom fit clothing is so important for women. On the day of this shoot, I felt awesome. These were my absolute favorite fall pieces, and I was excited to wear them out. But look more closely…the jacket, which is clearly too large in the arms, is wide open because it was too tight in the chest to button all the way. And the jeans…you can’t tell in the photo, but they are so tight around my waist that a baggy top was my only option. They were a comfortable fit everywhere else, so I was happy to “settle”. But the time to settle needs to end.
With so many women struggling to love their own bodies, expecting ourselves to fit into cookie cutter sizes and shapes that were designed for a fit model who’s dimensions are not our own, is a terrible place to start. We’re planning a collection of active and outdoor apparel for women that we hope will help change the tide.
Creating a perfect fit for all is my passion. Will you join me??? Post photos of your favorite outfits, tell me how you wish they fit differently, and tag them with #FibherForce.